As a small business owner, I understand the difficulties of running a business on a tight budget and doing most things yourself.
However, if you can, make the effort to put time into creating videos for your business.
Video marketing is the way to compete with big leagues and get noticed. I know it can be challenging to come up with ideas and plan the content, but I will give you some tips on the types of videos that are versatile and can be used multiple times.
The first type is introduction videos, which should be short and timeless and give insight into who you are, what you do, and how your business runs. These videos will be used on your website, social media, emails, and presentations.
The second is product videos for eCommerce businesses, demonstrating how the product works and its benefits. Or for service based businesses – authority videos, sharing your expertise and knowledge to connect with your audience.
Testimonial videos are amazing for word of mouth style marketing. Your audience can see and hear first hand, happy experiences from previous and current clients. I know it’s hard to ask a client for a video testimonial, but try this website – www.vouchfor.com – you send your clients a link, that sends them to a template. They click record and send. That’s it!
Finally, how-to videos work for both service and product-based businesses, instructing your audience on how to use your products or services.
I would recommend having a professional team film these videos, especially an introduction video, as it will just add so much to your brand’s experience. Trusting a team of experts can mean your videos last longer as well, with great shots and a great message. However, there is nothing wrong with starting out with smartphone filmed videos – getting the message out there is just as important as the style of shots.
